BMW’s Government Relations Group retained OTJ Architects to develop a flexible hospitality space and workplace that would reflect the iconic company’s unique brand through the lens of a contemporary aesthetic suited to the cutting-edge technology of their products. The project called on the team to balance corporate standards and progressive design gestures to create a one-of-a-kind corporate venue.
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Our designers leveraged color and the interplay of vertical and horizontal surfaces to guide staff and visitors on an experiential tour of this transportation titan’s latest Washington workspace. A branded blue wall extends from the venue’s entry to the floor creating a visual corridor that leads to the central entertainment hub. There, a sleek, built-in hospitality area is encapsulated by the same custom woodwork wall and ceiling. Artfully engineered bi-fold panels conceal appliances, lending the space a minimalist, sculptural quality reminiscent of the most sophisticated European kitchen design.
A modular conference room, complete with moveable partitions and rapidly reconfigurable furniture, opens to the entertainment hub to serve as flow-over space for trainings, events, and large-scale meetings. Offices located along the perimeter of the floorplate feature fully transparent glass walls to maximize daylight penetration as well as sit/stand desks that emphasize the company’s commitment to wellness in the workplace. Lastly, the space is punctuated by prototype and current model high-powered motorcycles that spark interest and conversation while subtly underscoring the manufacturer’s leading position in a high-stakes, global industry.
Progressive design gestures and iconic branding converge in the latest workspace of a transportation titan.