Moroch

Dynamic and strategic, Moroch is a Dallas-based marketing firm, noted for its tech-forward approach to developing media-savvy, stakeholder-informed solutions. Located in the city’s burgeoning manufacturing district, this new workplace reflects the company’s energetic, inclusive culture while heralding a tech-centered brand. Moroch partnered with OTJ to develop solutions that foster collaboration and innovation. The result: offices and a conference center that engage staff and clients alike while underscoring Moroch’s mission to drive “business results by integrating data, insights, technology, and creativity.”

From the outset, our designers envisioned a space that would reflect Moroch’s contemporary identity while driving the return of staff to the office in a post-pandemic landscape. Our solution expands upon the traditional office to feature dynamic workspaces, a vibrant reception area complete with an oversized digital display wall, customizable executive offices, and flexible meeting rooms. This new, high-energy environment serves both to support Moroch’s growth while defining, through the physical space, the essence of the agency’s success.

To enhance flexibility, OTJ incorporated a diverse array of workspaces that encourage staff to select the areas best suited to the realization of their day-to-day activities across two floors . Upon entering the reception area, visitors are greeted by a state-of-the-art digital display wall that telegraphs Moroch’s tech-forward brand. This bold design gesture then transitions seamlessly into the open office, where AV screens integrated into the ceiling canopy serve as both a spatial divider and a showcase of the company’s work. Workstyle flexibility is supported by a central open office that allows employees to shift between focused work and collaboration. Executive offices along the window line provide privacy while allowing daylight penetration into the floorplate through the deployment of glass partitions. Adjacent meeting spaces, from large conference rooms to smaller team areas, foster collaboration, while lounges offer informal gathering spaces. The conference center, which echoes the vibe of a speakeasy, offers a unique setting for client entertainment.

A neutral, contemporary palette, comprised of grays, tans, and black, allows carefully curated wall art and key brand messaging to pop. The design also features a custom, metallic reception desk that harmonizes with the adjacent digital wall display. Meanwhile, cutting-edge technology, including AV solutions and high-tech editing bays, support a distinctly tech-driven work culture. At its core, this new workplace celebrates both the Moroch brand and its future-forward marketing capabilities.